Monday, April 23, 2012

IKEA Ventures into Technology with new furniture range, UPPLEVA!

IKEA's new furniture range, named UPPLEVA, the Swedish word for experience, integrates an LED TV, a sound system with wireless bass speakers, an internet connection and CD, DVD and Blu-ray players-all in one self-assembly piece.

The TV and other electronics have been made by Chinese manufacturer TCL, while IKEA has built everything around them, hiding the masses of cables that can be a nuisance and tend to make a living room look shabby.

Further simplifying things, IKEA and TCL have combined all the controls into a single remote. The furniture surface is especially designed to allow the remote's signals through, so that the devices can remain hidden from view.

The TV screens are available in four different sizes, from 24 inches to 46 inches. They come in a range of colors including gray, black and blue. Users shall also be able to plug in their iPods or other MP3 music players.

Like most IKEA furniture, the UPPLEVA is purchased in a flat-pack and is ready for assembly at home for the do-it-your-self individuals.

The furniture comes in three designs and will be sold first in Sweden, France, Poland, Germany and Italy in June. By the first half of next year, it shall be available worldwide, with the cheapest costing about 6,500 Swedish kronor ($955).


Source: Times Of India 

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