Showing posts with label air cooler. Show all posts
Showing posts with label air cooler. Show all posts

Sunday, May 13, 2012

Beat the Heat – Tips on Keeping Your Home Cool


Summer is here in full force. Hardly a day goes by without one reading about summer foods that are cooling to the body, summer activities, summer vacations, summer clothes, etc. Almost everyone today has an air-conditioner, or cooler and other such cooling gadgets in their home, these gadgets work full time during the swelteringly hot months while also contributing to one’s energy bills. The following are a few tips that shall definitely help in cooling down one’s house in summer. 

For those that live on the top floor of a building – the sun hitting the roof in the day makes it extremely hot for the inhabitants living on the floor below. A very cost-effective and simple option would be to whitewash your terrace/roof. The stark white deflects sun rays and looks good too. One can also go for other similar reflective coatings – solar reflectance and thermal emmittance being the two key material surface properties that determine a roofs temperature.

If one has space on the terrace or in the balcony – growing plants is a very good idea. Apart from cooling down the area and looking good, gardening is a very soothing and satisfying hobby, albeit hard work. There are very few that don’t love the smell of the Earth after the rains. Imagine sitting on your terrace or in your balcony, sipping a cup of tea on your deck chair/swing, combined with a faint whiff of flowers and wet earth from the just watered plants – BLISS!

However, in order to prevent one’s plants from getting burnt or dying out it is necessary to have a form of shade for them. One can cover an area with green nets (agro-nets) that are very easily available at the market or even at your local nursery where one buy’s the plants from. These agro-nets are not only eco-friendly but also keep out about 70% of the heat. 

The balcony too can be covered with this green netting. Though using bamboo shades is a good idea too. Again, this not an expensive option, and is easy to install as well. Bamboo shades require no maintenance, filter out sunlight and block direct heat.

One can cover windows with roll up bamboo shades or also use light flowing curtains. Going for lovely light pinks, blues, greens and oranges for windows not only makes the room cooler but looks very attractive too. Having a room with light colours on the walls automatically cools down the space.

Ideally, one should get air-conditioners and coolers serviced before the onset of summer. This ensures that they will work effectively. Also, then one does not have to worry about waiting for 2 odd days without any cooling because the product conked out as it was not serviced.

Sunday, May 6, 2012

Symphony making a global impact

Leading air cooler brand Symphony has made its mark in the global market with the acquisition of North America based Impco. The move has made Symphony one of the leading air cooler brands in the world as the collaboration will go a long way in enhancing the brand’s reach among international retailers such as Walmart, Sears, Home Depot, Lowes, Famsa and Costco. 
 
Symphony’s CMD Achal Bakeri said, “The global market is huge and we have still just scratched the surface. With global warming leading to higher temperatures, the demand for environment-friendly air coolers is growing fast in developed countries. Even a generally ‘cold’ country like Russia has seen a spurt in demand for air coolers and the potential market there is so significant that we have appointed a country manager for Russia. We were the first air cooler company in Mexico to undertake an extensive brand building exercise through a TV and print ad campaign in Mexico. We will look at further acquisitions globally in the future.”

Air cooler market

According to brand expert Enakshi Kundu, “With more money in the hands of the middle class consumer, the demand for air-coolers is definitely on the rise. The competition in the market is quite stiff.”

Through a widening of its global footprint, Symphony is also reducing its dependence on seasonality. When it is winter in India, it is summer in a number of other countries, marked by a potentially robust demand for air cooling solutions. For instance, in the US, summer extends from May to August; in the UK, from April to October; in the Middle East, from April to October; in Southern Hemisphere i.e. in South Africa, from October to February; in Australia, from December to February.

By focusing on sales across the world, Symphony has successfully transformed what would have been a business disadvantage into a potential opportunity.